Communication Campaigns > 1 Billion Impressions!

As of June 30, 2025, OPGS’ public awareness platform, “Let’s Get Real About Gambling,” has reached an incredible milestone: more than 1 billion impressions since its launch in 2018! Campaigns appear on social platforms like Facebook, Instagram, Snapchat, and Twitch; other digital platforms like in-app ads, streaming, and online radio; and “out-of-home” placements like billboards, gas stations, bus wraps, mall kiosks, and even on the side of the TD Garden.

These campaigns aim to bring awareness to problem gambling, help people recognize the risks, and connect them to resources for support. Priority population campaigns have been especially successful in reaching communities most impacted by gambling harms, including men in their twenties, youth, and Asian Americans.

What's next: OPGS will continue developing new campaigns and exploring new channels to keep the messaging fresh, relevant, and community informed.